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NRF Launches Lobbying, Advertising Blitz To Support Fed's Interchange Proposal

Posted on 5/19/2011

The National Retail Federation announced yesterday that it is starting a two-month lobbying and advertising blitz to ensure that the Federal Reserve proposed debit card interchange rules goes into effect in July. The campaign will include a June fly-in that will bring hundreds of business owners to Washington, D.C., to meet with members of Congress; media briefings and interviews with national and local news outlets; and a nationwide print and radio advertising.

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