Page 51 - July 18, 2024 Bulletin

P. 51

GSB 2024

STRATEGIC

MARKETING

SCHOOL

ALIGNING MARKETING This popular school from the Graduate School of Banking includes a mix of lecture,
small group exercises and individualized application sessions to incorporate
AND RELATIONSHIP practical, hands-on content. The program’s curriculum features two core areas of
study—the business of banking and marketing management:
GROWTH WITH YOUR
BUSINESS OF BANKING CURRICULUM
STRATEGIC PLAN • Introduction to the Business of Banking
• Bank Performance Analysis
Receive a rebate of $350 • Regulatory Environment
• The Future of Community Banking
for second and subsequent
attendees from the same bank! STRATEGIC MARKETING CURRICULUM
• Strategic Marketing Planning
• Data Management and Research
• Marketing Metrics & Goal Setting
• Relationship Building Skills
September 30 – October 4, 2024 • Marketing Budgeting and ROI
Fluno Center for Executive Education • Content and Digital Marketing
• Customer Acquisition Strategies
Madison, WI • Culture and Employee Engagement
• Customer Experience Management

“This was one of the most educational and collaborative 5 days I have
ENROLL been a part of. The content of the sessions was timely and relevant to
today’s bank marketer. The instructors went above and beyond with the
TODAY AT GSB.ORG sharing of their vast knowledge and resources to help each and every
student grow. I will continue to recommend this school to not only
Marketers, but to all lines of business.”